About this Website

This website is developed, maintained, and hosted by Sal Soghoian as a service to the user automation community.

Sal Soghoian
Photo by Andy Ihnatko

Sal Soghoian is a user automation expert and evangelist, software developer, author and musician. Working in the publishing industry in the 1990s, he discovered the power of user automation. As a consultant, he wrote scripts that allowed businesses to save money and time by automating frequent computer tasks. He became a champion of the power of automation, sharing script collections, writing and speaking on the topic.

Sal served as product manager for automation technologies for Apple Inc. from January 1997 through October 2016. At Apple, he advanced a wide range of user automation technologies including: UNIX CLI (shell, python, ruby, perl), System Services, Apple Events, JavaScript, AppleScript, AppleScriptObj-C, Scripting Bridge, Automator, Apple Configurator, the Master for iTunes tools, Dictation Commands, and application scripting support for Photos, iWork, Finder, Mail, Notes, and other Apple applications.

To reach out to Sal, click .

Twitter: macautomation

Frequently Asked Questions

Q. I hear you no longer work for Apple; is that true?
A. Correct. I joined Apple in January of 1997, almost twenty years ago, because of my profound belief that “the power of the computer should reside in the hands of the one using it.” That credo remains my truth to this day. Recently, I was informed that my position as Product Manager of Automation Technologies was eliminated for business reasons. Consequently, I am no longer employed by Apple Inc. But, I still believe my credo to be as true today as ever.
Q. What are you going to do?
A. Effective December 1, I will be considering opportunities and available for consulting. In the meantime, sign up for my monthly newsletter and I will keep you posted.
Q. Are you available to help me out?
A. Possibly. If you reach out, please be patient. I'm taking the seasonal holidays off.
Q. What does the termination of the position of Product Manager of Automation Technologies mean for the future of user automation in macOS?
A. Ask Apple. Seriously, if you have any questions or concerns about the future of user automation, ask Apple. If user automation technologies are important to you, then now is the time for all good men and women to reach out, speak up and ask questions. The macOS user automation technologies include: UNIX CLI (shell, python, ruby, perl), System Services, Apple Events (JavaScript, AppleScript, AppleScriptObj-C, Scripting Bridge), Automator, Apple Configurator (AppleScript, Automator), and Application scripting support in Photos, iWork, Finder, Mail, and other Apple applications.
Q. What is going to happen to your websites?
A. I've been hosting these websites on my own for years. I plan to continue for the foreseeable future. It is important to me that people have decent, usable information about user automation -- and that goes double for the accessibility community.
Q. Are you still upbeat about the future of user automation?
A. Absolutely. The need for user automation is a constant. I've seen the benefits and power of individuals being able to automate critical and repetitive tasks. Solution apps are great, emojis are fun, but there's nothing like really great automation tools. I have faith in this community, and that makes me optimistic about what we can do together.

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