This website is developed, maintained, and hosted by Sal Soghoian as a service to the user automation community.
Photo by Andy Ihnatko
Sal Soghoian is a user automation expert and evangelist, software developer, author and musician. Working in the publishing industry in the 1990s, he discovered the power of user automation. As a consultant, he wrote scripts that allowed businesses to save money and time by automating frequent computer tasks. He became a champion of the power of automation, sharing script collections, writing and speaking on the topic.
Q. I hear you no longer work for Apple; is that true?
A. Correct. I joined Apple in January of 1997, almost twenty years ago, because of my profound belief that “the power of the computer should reside in the hands of the one using it.” That credo remains my truth to this day. Recently, I was informed that my position as Product Manager of Automation Technologies was eliminated for business reasons. Consequently, I am no longer employed by Apple Inc. But, I still believe my credo to be as true today as ever.
Q. What are you going to do?
A. Effective December 1, I will be considering opportunities and available for consulting. In the meantime, sign up for my monthly newsletter and I will keep you posted.
Q. Are you available to help me out?
A. Possibly. If you reach out, please be patient. I'm taking the seasonal holidays off.
Q. What does the termination of the position of Product Manager of Automation Technologies mean for the future of user automation in macOS?
Q. What is going to happen to your websites?
A. I've been hosting these websites on my own for years. I plan to continue for the foreseeable future. It is important to me that people have decent, usable information about user automation -- and that goes double for the accessibility community.
Q. Are you still upbeat about the future of user automation?
A. Absolutely. The need for user automation is a constant. I've seen the benefits and power of individuals being able to automate critical and repetitive tasks. Solution apps are great, emojis are fun, but there's nothing like really great automation tools. I have faith in this community, and that makes me optimistic about what we can do together.